Chapter 22, Questions 1, 2, 4
1. The typography is very discouraging. Repetition and
capitalization together make it seem that the sign is shouting. Also, “hearing”
is the most important word, but it is not horizontal, which makes it the most
unintuitive to read. Finally, there is no semantic reason for “aids” to be
repeated. The sign seems to be encouraging AIDS. I would suggest capitalizing
no more than the first letter of each word and making “hearing” horizontal. Also,
not all of the letters need to be outlined in white. That tactic should be
saved for the information that needs the most pop.
1. The typography is very discouraging. Repetition and
capitalization together make it seem that the sign is shouting. Also, “hearing”
is the most important word, but it is not horizontal, which makes it the most
unintuitive to read. Finally, there is no semantic reason for “aids” to be
repeated. The sign seems to be encouraging AIDS. I would suggest capitalizing
no more than the first letter of each word and making “hearing” horizontal. Also,
not all of the letters need to be outlined in white. That tactic should be
saved for the information that needs the most pop.
2. This text comes from a motivational placard. Times New Roman
takes up the least space, and the rest are comparable in size, although Comic
Sans appears bolder than the others. Microsoft San Serif portrays the message
best, because it looks clean and confident. Times New Roman looks boring, juvenile
Comic Sans seems condescending, and SimHe suggests that the speaker is a
computer or robot, neither of which are reassuring creatures.
4. My textbook is a paperback book, bound with perfect
binding. Most of my books are the same, since my classes typically require
several novels or historical collections. Even most of my textbooks are
paperbacks with perfect binding.
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