Chapter 19, Questions 1-3, 6
1. After rading this brochure, readers should trust that the
Society is a worthwhile cause and believe that the Society is taking
responsible steps to increase its funds. I would suggest separating the three
sections into their own column, uniform alignment of titles and chart
components, illustration titles, justified text, and including the Society’s
full name upon first mention.
2. To clearly and trustworthily communicate with users of
varying literacy levels, HealthCare.gov uses a large font and a simple color
palette of blue and grayscale that does not distract from the text. Also, there
is a tab labeled “Get Insurance” at the center of the top, which provides the
most direct answer (“Open enrollement is over”) to the most basic and common
user question.
3. The first image that appeared on Clemson.edu’s slider was
a photo of the New York City
skyline. It accompanied an article entitled “Clemson Marketing Students Take on
NYC.” It is jarring to see a photo that is so clearly not representative of the
city of Clemson , or of any city in South Carolina for that
matter. The first impression of Clemson feels misleading.
6. While the visual below was not actually included in an instruction manual, it serves as a good reminder to check over visuals with the utmost care. At least the title is accurate and the parts are labeled clearly.
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